How does Adsense work and how much can I make?

‘So how does Google Adsense work?’ Lots of people ask me this question along with, ‘how much can you really make from this?’
Well honestly you can really make a good money from good content. There are plenty of testimonies online of people that have made killer money on the side from their regular jobs. Some people look at blogging or maintaining a site as a primary source of income, while others enjoy their gas taken care of from time to time.
Before we get into the income that can be made, lets talk about how this whole thing works.
First you will need to sign up for an account. You can do that here. Typically you can recieve an approval for your blog/site within about 6 hours. Once this is setup there are a few other things you need to do in order to get started.
Now, lets talk about Google Adsense.
Alright, there are 3 kinds of people that make this program work. People who advertise, People who own blogs or websites that are partners, and the people who visit websites.
Advertisers are just that. They are the ones who own businesses and use Google Adwords to advertise. Not only do they advertise in Google searches but also through the Adsense program. After going live with their ad they can also choose to show their ads on sites they feel would give them the best exposure.
Opportunities like this help bring depth and exposure to a brand or a company. Google will take all the information from advertisers through the service called Google Adwords and distribute ads based on the content from websites and blogs who have signed up for Google Adsense.
People who own the blogs or site that participate in the Google Adsense program through placing little ads on their site. This is done through a Javascript based on the type of ads they allow. There is a lot of flexibility on the type of ad that a blog/website owner can place on their page. You can use all sorts of techniques to help blend ads into your site and make it looks as natural as possible.
The people who visit your site also make up the Google Adsense program. I think they are the most important. These are the people who may take an interest in an ad they see and visit the respective site. Its is through this that many people make their money as they are given an percentage of the cost of that click with the owner of the blog/website.
Google bases their program on two factors. One is CPM (Cost per 1K Impressions) and the other is called PPC (Pay Per Click).
Pay Per Click ads are primarily text ads that show on your site based on your content. Lets say a visitor comes to your site and clicks on an ad. At this point the advertiser is now charged for a small amount. Google gets their share and you get a cut as well.
Pay Per Impression ads are typically targeted by the advertiser. Whenever their ad shows up on your screen that is called ” an impression. ” The advertiser is charged whenver their ad shows up on a site. Usually the advertiser can choose what type of sites their ad will show on.
So now that we have a brief description, here is what I do with my account:
Typically I will log into my Google Adsense account and see how things are going with my ads. If I need to I can tailor my ads with specifics or even change ads to different sizes and shapes. There is a feature within Google Adsense that I really like. I can actually filter ads that are shown on my site. So if I don’t want a specific ad or company to show on my site I can restrict it. If there is a specific category that I wish not to show on my site I can restrict those as well.
As long as I have an attractive site and good content I should be able to bring back visitors and increase traffic. This can increase the opportunities of making some great money.
Now, what kind of money can you make? Well if you want to make a fair amount of money you will have to give a fair amount of work. Nothing will come free. This will take time and dedication.
I have a friend who is collecting checks for up to $800 a month. Yeah I said $800 a month through blogging. Its possible. What am I making? Well in the first three weeks of my Adsense journey, I have made about $77 so far. Its not bad but its motivation for where I want to be.
Here is the deal. If you want to make money and be successful using Google Adsense, I would recommend a few tips.
1) Quality content. From all the studies that I have read, at least 500 words and utilize your keywords. This will help search engines crawl your site and place you in their rankings. It will take time but can be done!
2) Keywords, Keywords, Keywords. Finding the right ones can pay off well.
3) Figure out who your market is. If it is a niche market that doesnt have alot of exposure.. bring it to them!! Don’t wait for someone else to do it first!
4) SEO (Search Engine Optimization) is so important.
5) Develop linkbacks Internally and externally with other sites. This will help drive traffic to your site and will essentially give you better rankings in search engines. Get your domain name out there!
